Save the Whales (Again!) Branding
Despite a global moratorium on commercial whaling, more than 25,000 dolphins, whales, and porpoises are still eliminated each year. To raise awareness and reignite public attention, the Animal Welfare Institute and Whaleman Foundation commissioned a bold, memorable logo to anchor their campaign and give the issue a powerful visual voice.
Photo of rally: Young supporters of the Save the Whales Again! campaign gather in Chile to cheer for the cause.
Overhead photo: Aerial artist John Quigley directed a massive crowd of activists to form a "human Minke whale" ahead of the International Whaling Commission annual meeting in Chile.
Black & White photo: Whaleman Foundation founder Jeff Pantukhoff with actress Hayden Panettiere, Save the Whales Again spokesperson, promote efforts to end commercial
and scientific whaling.
Art Direction, Illustration, and Design:
Marilyn Steranko
Created with Adobe Illustrator